Your work, posted every week. So the next customer calls you.
You text me photos from the job. I handle Facebook, Instagram, the ads, the messages — and the calls you miss. About ten minutes a week of your time.
Three founding clients at $697/mo · one per trade, per area
You already know the problem
Who you'd be dealing with
I'm not an agency and you won't get handed to an account manager. You deal with me, every time.
A plumb line is the oldest tool on any job site. One weight, one string, one honest answer about whether a thing is true. That's the standard I want held to my own work, so it's what I named the company.
What you get
- ▸Facebook and Instagram, run for you. Setup, posting, the whole thing. You never open the apps unless you want to.
- ▸16 posts a month from your real jobs. Your trucks, your crew, your finished work — never stock photos of somebody else's.
- ▸You approve everything before it posts. A week of posts comes to you in one text. Reply yes, or tell me what to change.
- ▸Missed calls get a text back in under a minute. Your phone rings, nobody picks up, the caller gets a text back before they dial the next guy. About a quarter of calls to shops like yours go unanswered, and almost nobody leaves a voicemail.
- ▸Comments and messages handled. Anything about pricing or scheduling gets forwarded straight to you — I never quote a job in your name.
- ▸Ad campaigns built and managed. You pay Meta directly, on your own card. No markup. Most shops your size start around $300–500/mo, and I'll give you a straight number on the call.
- ▸One report a month, in plain English. Not impressions. How many people messaged, called, or asked for a quote — and how many missed calls we caught before they walked.
One extra job a month more than covers this.
What the first month looks like
Who this is for
A fit
- HVAC, plumbing, roofing, electrical
- Gyms, studios, chiropractors
- Owner-operated, local, word-of-mouth driven
- Willing to text photos from the job
Not a fit
- National brands or franchises
- Anyone who wants to go viral
- Anyone who won't send photos — I can't invent your work
- Anyone who needs the phone ringing this week
Straight answers
Do I see posts before they go out?
Always. A week of posts comes to you in one text. Nothing goes public without a yes from you.
What do you actually need from me?
Photos and short videos from your jobs — phone quality is the point. Realistically ten minutes a week.
What's this really going to cost me?
$697 a month to me. Ad spend is separate and goes straight to Meta on your card — you set that number and can change it any time. Nothing else, no setup fee, no markup.
Am I locked in?
Not for the first 30 days. After that it's six months at the founding rate, because that's how long it takes to have anything honest to measure. Month-to-month after that.
Do I keep my accounts?
Always. They're in your name with you as owner. I'm added as a manager and removed the day you say so.
Are you working with my competitor?
No. One client per trade, per service area. If I've taken a plumber in your town, I can't take you — and I'll tell you that on the call instead of wasting your time.
Can I see what it'd look like first?
Yes. Tell me your business on the call and I'll build you a sample week of posts from your own photos. Free, no obligation, yours to keep either way.
Fifteen minutes
Tell me what you do and what you've already tried. If I can't help you, I'll say so on the call.